Digital Marketing isn’t a prescriptive medium. What works for you won’t necessarily work for another. You may have optimized your website or run ad campaigns, set up a pay per click account, run email campaign but this doesn’t ensure success for all. Well, it depends,…..it depends on your Business Goals, your Target Market, the Digital Marketing Strategy and the Marketing Budget.
It’s worth the effort defining your own customize digital marketing equation, which will give you much more insight into where the real online opportunities lie for your business and will help you to stand out from your competitors. The Most Successful Marketing has always been Learning from your Results. You Test, you Refine, you Reinvest and you Test Again. In the world of digital marketing, there are various tools available to show what exactly is working for you and just as important, and what is not.
- Website Analytics: It uses information that is readily volunteered by the user or the user’s browser. It simply collects the information that is routinely recorded when a visitor comes to your site, then using analytics software to aggregate it and present it a format that lets us view trends and make informed decisions.
- Web server Logs: Every time your web server receives a request for a resource on your website, it stores details of that request in its server access logs. From this info, website analytics software can derive a host of useful information like from IP address it can determine where in the world the user is browsing from, referring URL can tell, whether the user entered the site directly, was referred from a link or another site or came from a search engine, and if so what search query string or keyword they entered to reach your site.
- Tagging Web Pages: It involves putting a small code on every web page of your site that you want to track.
- Cookies for Augmenting Information: Many websites and third-party tracking services employ HTTP cookies to identify individual users. Cookies are small files that are sent to the user’s browser and stored on their local hard drive. Typically, they store a unique ID that allows the site to identify a returning visitor, store site preference and personalization settings that enhance the user experience, and help you to track that visitor’s navigation around your website.