How To Become A Social Influence On LinkedIn. In 2017 and 2018, the country has attracted attention as Amazon has found the location of its second headquarters. Politicians and city leaders have convened to create a package that includes tax incentives and other benefits for company decision-makers.
According to CNBC, Amazon eventually chose Virginia for its HQ2 and was one of the biggest instigators of talent. This research suggests that attracting top talent and ensuring the next generation of leaders is a top priority for all organizations.
Attracting top talent and the next generation of leaders starts with developing a consistent owner brand on LinkedIn, especially when you consider that Millennials are only 40% of LinkedIn’s entire customer base. A successful employer brand is the social influence of employees’ personal brands and leaders. With 75% of employers looking at the employer brand before applying for a job, it is important to find a balance between personal branding and social impact.
What is the difference between personal branding and social impact?
Personal branding creates the belief that you have the tough and soft skills to say or do with the solutions or products you are selling. Most importantly, personal branding frameworks to recruit managers, top talent and clients to define the quality and culture of your skills. Culture is how you accomplish things.
Traditional personal branding for candidates, consultants or sales professionals includes a combination of resume initiation, in-person networking, reference calls and more. But what most people know about your company has changed. Think about how you get information about products and services: You search for information on the Internet. Hiring managers, recruiters, clients, and candidates now find away.
Just as all successful brands and services have an online presence, your employees’ personal brands should have a digital footprint. This will improve their career, as well as how your company is portrayed. But personal branding is only half of the equation. To engage and attract top talent, leaders need a social influencer whose activities align with values to engage top talent.
Social impact is about being engaged and mentally shopping for the things you do. A social influencer is a professional who cares about the triple bottom line, focusing not only on benefits but also on social and environmental issues.
Traditional professional social influencer activities include interviews with respected professional publications, interviews with respected news organizations, and keynote speeches. But the social impact is much greater now. The dimensions of success for social impact are increasingly changing.
So, how is a social influencer on LinkedIn?
The next generation of talent is purpose-oriented. Millennials have a strong desire to make a difference in the world. They want to work with system leaders who collaborate with others to change their industry and society.
These leaders see their positions as motivating, encouraging and encouraging broader action. In my experience, top talent and the next generation of leaders come for system leaders. These leaders are interested in actively listening, collaborating, and facilitating the exchange of ideas. These activities allow his team to experience career development and develop complex problem-solving skills.
You can position yourself as a system leader by becoming a social influencer on LinkedIn
- Include certificates and badges on your LinkedIn profile. These are related to emerging technologies and soft skills. Encourage your team to do the same. You cannot be a leader who is the catalyst for change without a team aligned with the most up-to-date tools and skills to create or create new ways to solve problems.
- Avoid constantly selling yourself or your company’s products and services. If every conversation you make is like a sales pitch, you lose people’s trust.
- Most importantly, practice active listening. When you post, share a strategic vision for a new and improved way of doing things based on multi-point input from others. Active listening is the first step to becoming a social influencer and leader who caters to top talent and catalyzes and promotes broader action.
Active listening begins with quality listening. However, becoming an online quality listener can be challenging for two reasons.
First of all, LinkedIn has a plethora of interesting posts. It is easy to jump from one post to another. It may not be tiring of the mind, discipline is needed to stop the search and the poster may take some time to give your undivided attention.
This means that you should avoid making quick decisions on information and including what is said in your filter, historical framework and policy. Instead, turn off the possibilities from the poster’s perspective. Provide feedback and comment so that they know that you have heard them and are fully engaged in their ideas. Don’t respond only to show your personal opinion or expertise.
Another reason why listening to quality is challenging is because so many successful people compete. On social media, we have been trained in the past to track shares and likes. Challenge yourself to read and comment on strategic posts that require a high level of engagement. Don’t go for comments on easy, low-commitment posts. Focus on writing fewer comments so you can focus on creating more thoughtful responses that promote meaningful communication with the author.
Professional social influencers are engaged, active listeners. They move the needle into their industry and community, and they can also be a powerful marketing tool to win the talent war.