Google’s Featured Snippet Changes & Impact on Organic Traffic

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Google’s featured snippet



A brand new examination from SEO Clarity examines the modifications to natural site visitors following Google’s featured snippet update on January 22.

Earlier this week, Google rolled out a major replacement to the primary web page of search outcomes. Web pages in a featured snippet place will now not be repeated in common natural listings.
Previously, it was not unusual for internet pages to seem twice on the primary web page of search outcomes in the event that they achieved a featured snippet place. Many internet pages even appeared within the primary and second positions of search outcomes.

Data from SEO Clarity signifies that 28% of duplicate listings appeared within the second place of search outcomes previous to Google’s current replace (the featured snippet being counted as place 1).
The following graphic reveals the rating place of the duplicate itemizing for ~250,000 key phrases that confirmed a Featured Snippet on January 22 (based mostly on data from the seoClarity monitoring database).


Now that Google has deduplicated the primary web page of search outcomes, SEOs and web site homeowners wish to know whether or not natural site visitors will go down consequently.
To deal with these considerations, seoClarity carried out an examination of site visitors to URLs which have constantly been in a Featured Snippet for the final 14 days – January 10 to January 23. Here are the outcomes.

Organic Traffic to Pages After Featured Snippet Update

SEO and web site owners can relax simple understanding there’s no vital change in natural search site visitors following Google’s featured snippet replace.

“There was no statistically significant difference in organic Google traffic sent to those pages after they lost the duplicate listing on page one, supported an analysis of real traffic data for featured snippet listings across multiple industries.”

It’s value noting there have been some minor site visitors fluctuations detected in particular industries however these have been similar to day-over-day fluctuation (Wednesday to Thursday) from the prior week.:

  • Auto business (searches with informational intent): A 10% enhance in site visitors was noticed between January 22 – January 23.
  • Auto business (searches with transactional intent): A 15% lower in site visitors was noticed from January 22 – January 23.
  • Finance business (searches with informational intent): A 4% enhance in site visitors was noticed from January 22 to January 23.

Again, these are thought of to be insignificant modifications based mostly on very early information. This is an efficient signal for web site homeowners to this point, and will probably be attention-grabbing to see if modifications stay insignificant over the approaching months.

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